Who we are
Our website address is: http://www.lusthue.com.
LustHue (“LustHue,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, protect, use, and share your personal information when you visit our website located at www.lusthue.com (the “Site”), use our mobile app (the “App”), or interact with any of our services (together with the Site, the App, and the LustHue content, collectively the “Services”).
By using our Services, you agree to the terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must stop using our Services. We encourage you to check this Privacy Policy regularly for updates.
1. What Personal Information We Collect and How We Use It
We collect two types of information from users of our Services:
- Automatically Collected Data: Information collected passively from all users.
- User-Submitted Data: Information you voluntarily provide to us.
Personal Information refers to data that identifies or can reasonably be linked to you as an individual.
a. Automatically Collected Data
We collect certain information when you interact with our Site and Services. This includes your IP address, browser type, Internet Service Provider (ISP), referring/exit pages, and other usage data. This information is used to understand how users interact with our Services and improve them.
We also collect data through cookies and pixels. Cookies are small text files stored on your device that help us track user behavior. We use functional cookies for basic Site functionality, statistics cookies to understand user behavior, and marketing cookies to display personalized ads. Pixels are used to track how effective certain content is, including in emails.
b. User-Submitted Data
You provide us with certain personal information when you:
- Register for an account
- Make a purchase
- Subscribe to our newsletter
- Participate in surveys or contests
We collect your name, email address, shipping information, and payment details (though all cardholder data is processed securely through third-party services). This information helps us fulfill your orders, communicate with you, and personalize your experience.
2. Purpose and Legal Basis for Processing
We collect, use, and process your information for the following purposes:
- To provide the products and Services you request.
- To communicate with you about your orders, promotions, and offers.
- To personalize your experience based on your preferences.
- To maintain the security and integrity of our Services.
We process your data based on your consent, contractual necessity, and legitimate business interests.
3. Disclosure of Personal Information
We may share your personal information with:
- Service Providers: Third parties who help us run our Site, process payments, or deliver products.
- Marketing Partners: Trusted partners who offer products or services that may interest you.
- Legal Authorities: If required by law or to comply with legal processes.
We do not sell your personal information.
4. Retention of Personal Information
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. If you have any questions about our retention policy, contact us at privacy@lusthue.com.
5. Opt-Out of Communications
You may manage your communication preferences by updating your settings in your LustHue account. If you no longer wish to receive promotional emails or SMS messages, you can unsubscribe by following the instructions provided in those communications or by contacting Customer Care at support@lusthue.com.
6. Security of Your Personal Information
We take the security of your personal information seriously and use industry-standard security measures, including encryption, secure servers, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee the absolute protection of your information.
7. Changes of Ownership
In the event of a merger, acquisition, or transfer of ownership, your personal information may be transferred to the new entity. The new entity will remain bound by this Privacy Policy.
8. Children
Our Services are not intended for individuals under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 13, please contact us at privacy@lusthue.com, and we will take steps to delete the data.
9. Privacy Rights
Depending on your location, you may have the right to access, correct, or delete your personal information. To exercise these rights, please contact us at privacy@lusthue.com. We may need to verify your identity before processing your request.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If any significant changes are made, we will notify you through the Site or via email. Please review this policy regularly.
11. Contact Us
If you have any questions or concerns regarding this Privacy Policy, please contact us at:
LustHue Co.
Email: privacy@lusthue.com
Address: No. 3-15, Nanyuejin Lane, Lao Fertilizer Factory, Yidong Village, Dongwangji Town, Guanyun County, Lianyungang, Jiangsu
Your contact information
Additional information
How we protect your data
We take your privacy seriously and use industry-standard measures to protect your personal data. These include:
- Encryption: Your personal data, including payment information, is transmitted securely via encryption.
- Secure Servers: We store your data on secure servers, protected by firewalls and monitoring systems.
- Access Controls: Access to your personal data is restricted to authorized personnel only.
Although we take strong precautions, please note that no system is 100% secure, and we cannot guarantee absolute protection against data breaches.
What data breach procedures we have in place
In the event of a data breach:
- We will immediately investigate the nature and scope of the breach.
- We will notify affected users promptly if their personal information is compromised, following applicable legal requirements.
- Our security team will take necessary steps to address and resolve the breach to prevent future occurrences.
What third parties we receive data from
We may receive data from trusted third parties, including:
- Payment Processors: We use third-party payment processors like Stripe to securely handle your payment details.
- Analytics Providers: Third-party services (e.g., Google Analytics) help us understand how visitors use our Site to improve user experience.
- Marketing Partners: We may work with advertising partners to offer promotions or personalized ads.
These third parties have their own privacy policies, and we ensure that they comply with data protection standards.
What automated decision making and/or profiling we do with user data
We may use automated systems to:
- Personalize Content: Based on your browsing history, we may suggest products or services tailored to your preferences.
- Send Targeted Ads: Using data from cookies and tracking pixels, we may display advertisements relevant to your interests.
- Optimize User Experience: We use data-driven profiling to analyze user behaviors and enhance our Site’s performance and content.
No significant decisions about your legal rights or obligations are made solely based on automated decision-making processes.
Industry regulatory disclosure requirements
We comply with all applicable industry regulations, including but not limited to:
- GDPR (General Data Protection Regulation) for our European users.
- CCPA (California Consumer Privacy Act) for our California users.
- PCI-DSS (Payment Card Industry Data Security Standard) for securely handling payment information.
We are committed to ensuring compliance with these regulations to protect your privacy and personal data.
Updates to This Policy
This Privacy Policy may be updated from time to time. If we make significant changes to how we handle your personal information, we will notify you by email or post a notice on our Site. We recommend checking this policy regularly to stay informed about how we protect your privacy.
Effective Date: Jan. 22, 2022
For any inquiries, please contact us at privacy@lusthue.com.
